Globally, consumers are actively searching for strategies to promote longevity and improve their overall quality of life. This growing interest in healthy ageing reflects an understanding that the process is multifaceted and influenced by various factors. According to Innova Market Insights, individuals between the ages of 26 and 55 particularly understand the importance of adopting optimal dietary habits to support healthy ageing and enhance their quality of life¹. These insights highlight the potential global impact of healthy ageing, not only on personal wellbeing but also on fostering economic growth.

Join this Vitafoods Insights webinar on Healthy Ageing and:

• Discover how vitamins, essential fatty acids, and other key ingredients play a vital role in supporting longevity and overall health. 

• Stay ahead of the curve with expanded consumer appeal, as healthy ageing attracts a younger audience seeking proactive approaches to wellness.

• Redefine the concept of ageing, and explore regional and generational variations. Understand why the concept of healthy ageing is applicable across all life stages, focusing on healthspan rather than just lifespan.