The global brain health supplements market is projected to grow significantly, increasing from $8.2 billion in 2024 to $15.16 billion by 2034¹. This growth reflects the rising awareness of mental wellness and the growing recognition of cognitive health as a cornerstone of holistic wellbeing. 

In 2024-2025, R&D efforts have increasingly focused on gut-brain connections and botanical actives, with notable investments in areas such as "calm focus" and functional mushrooms. Intellectual property (IP) activity has also risen by 4.9% year-on-year², underscoring the industry's commitment to innovation in nutraceuticals and advanced delivery technologies. 

Functional mushrooms, magnesium, and adaptogens are gaining traction for their ability to support memory, focus, mood, and stress resilience. Additionally, as scientific evidence continues to highlight the critical link between gut health and brain function, probiotics and prebiotics are emerging as key components in this rapidly evolving market.

Join the upcoming Vitafoods Insights webinar on cognitive health to discover the latest breakthroughs driving advancements in brain performance and emotional wellbeing. 

References:

1. Future Market Insights. Brain Health Supplement Market Report.

   https://www.futuremarketinsights.com/reports/brain-health-supplement-market 

2. Everest Group (2025). Internal proprietary intellectual property (IP) analysis. Data derived from WIPO and USPTO open-source patent databases.