Upcoming Webinars

Women’s sports nutrition is an underdeveloped yet fast-growing category. Gender-specific innovation is rising, with solutions addressing bone health, hormone-related metabolism, and cognitive wellbeing. Advances in gut-supporting biotics, personalised protein formulations, and circadian rhythm-based products are further driving the evolution of this sector.

Despite growing interest, just 3% of global performance nutrition food, drink, vitamin and supplement launches in the five years to November 2025 featured a female claim1 – highlighting significant untapped potential.