Women’s sports nutrition is an underdeveloped yet fast-growing category. Gender-specific innovation is rising, with solutions addressing bone health, hormone-related metabolism, and cognitive wellbeing. Advances in gut-supporting biotics, personalised protein formulations, and circadian rhythm-based products are further driving the evolution of this sector. 

Despite growing interest, just 3% of global performance nutrition food, drink, vitamin and supplement launches in the five years to November 2025 featured a female claim¹ – highlighting significant untapped potential. 

Consumer demand is clear: 44% of UK women agree that where they are in their menstrual cycle impacts the severity of any health issues they have², while 46% of South Korean women who take supplements say there aren’t enough vitamins, minerals and dietary supplements dedicated to women³. 

Join this Vitafoods Insights webinar on women's health and sports nutrition to discover how tailored innovation is meeting female consumers’ unique health and performance needs. 

References:

1. GNPD. Mintel, Dec 2021-Nov 2025 

2. Women's Health and Hygiene Products, UK. Mintel, 2025.  

3. Vitamins, Minerals and Supplements, South Korea. Mintel, 2025.