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Sports Nutrition 2.0

25 March 2025

The global sports nutrition market was worth 54.8 billion USD in 2023 and is expected to reach 103.3 billion USD by 2032.¹

There is no typical sports nutrition consumer. This dynamic field has evolved beyond the professional athlete as more demographics, from casual gym-goers to healthy agers, seek out products to enhance performance, support recovery, and preserve bone and joint health. The evolving understanding of specific nutritional needs for physical and mental performance based on sex, age, genetics, and activity level drives innovation in this sector. At the same time, consumer demand for tailored products promotes market diversification.