Gut health remains one of the most dynamic areas of nutrition innovation, with growing recognition of its links to whole-body wellbeing. Innova Market Insights research shows that 89% of respondents believe gut health is very important for their whole body (1). This importance is reflected in innovation activity: Global food and beverage launches with gut/digestive health claims increased by 28% year over year (2). As gut health reaches more products and categories, its role in broader wellness is opening new avenues for innovation beyond digestive support.

This webinar will explore the latest developments in microbiome science, including prebiotics, probiotics, postbiotics and synbiotics, alongside emerging research into the gut-brain, gut-lung, gut-skin and other gut connections. We’ll discuss consumer trends, personalised nutrition, digestive health and opportunities beyond traditional gastrointestinal benefits.

References:

1. Innova Trends Survey 2026. 

2. Innova Database. Global food and beverage launches with gut/digestive health claims, July 2025–June 2026 vs. July 2024–June 2025.

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