Sports nutrition is no longer confined to elite athletes. Active nutrition is increasingly being adopted by mainstream consumers seeking energy, recovery, muscle maintenance and long-term health. The global sports nutrition market is projected to exceed US$114 billion by 2034, while active nutrition continues to benefit from growing demand among lifestyle users and healthy agers (1).

This webinar will explore the latest trends shaping the category, from muscle health, endurance and physical performance to the growing focus on cognitive resilience and mental wellbeing. We’ll explore how innovations in products and formats such as creatine, collagen peptides, hydration technologies and protein diversification are reshaping the category, alongside the growing influence of GLP-1 users and healthy ageing. Hear the latest market insights and scientific perspectives on how brands can develop products that support everyday performance while meeting changing consumer expectations.

 Reference:

1. Fortune Business Insights. Report ID: FBI111359.

https://www.fortunebusinessinsights.com/sports-nutrition-market-111359

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