As weight management evolves beyond simple calorie reduction to pharma-led interventions, metabolic health is becoming the new focus for consumers and industry alike. GLP-1 users increasingly seek companion nutrition products supporting protein intake, hydration, digestive comfort and muscle preservation. Research suggests many consumers are building their own support routines, creating significant white space for innovation. According to PwC’s GLP-1 Usage and Attitude Survey, as of June 2026, twenty-one percent of US households include a current GLP-1 user (up from 9% in January 2025), and 54% of users surveyed have been on the drugs for more than a year (up from 38% in 2024) (1).

This webinar will explore the nutritional challenges and opportunities emerging in the GLP-1 era, including muscle preservation, hydration, nutrient density and healthy body composition. We’ll discuss how nutrition can support sustainable outcomes beyond weight loss while addressing changing consumer expectations. The session will look at satiety science to highlight how brands can develop GLP-1 companion nutrition.

 Reference:

1. PwC GLP-1 Consumer Trends 2026. 

https://www.pwc.com/us/en/industries/consumer-markets/library/glp-1-consumer-trends.html

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