The global longevity and anti-ageing supplement market is projected to reach roughly 3 billion USD by 2030, growing at a strong CAGR of 6.8-7%, which is much faster than the average growth of the supplements market1. 

The conversation around ageing is shifting from lifespan to healthspan — the years lived in good health. Consumers are increasingly turning to nutraceuticals that target bone and joint support, cognitive resilience, and immune strength, alongside interventions that address inflammation and cellular ageing. Advances in AI-driven personalisation and functional diets are further shaping this emerging category. 

Join this Vitafoods Insights webinar on ageing well to explore the strategies and innovations supporting lifelong health and vitality. 

References:

1. Kline+Company Food+Nutrition. (2024). Food & Nutrition Insights. Internal proprietary research. 

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